Our Story
The journey that brought us here
January 2024
The beginning
Reuben and Adnan sat down with one shared frustration. The supplement industry was loud, crowded, and full of promises that didn’t always deliver. Flashy labels, overdosed fillers, underdosed ingredients, and very little transparency. We knew athletes and everyday lifters deserved better.
That moment became the starting point.
March 2025
First breakthrough
The idea finally had a name and a face. We created our brand name and designed the logo, turning late-night conversations into something real. That’s when this stopped being just an idea and started becoming a brand.
April 2025
Product Design
OMNISHRED didn’t come together overnight. We explored different concepts, challenged our own ideas, and went back and forth for months. Every detail was questioned until it felt right. We weren’t chasing trends, we were building something we truly believed in.
September 2025
Innovation continues
We brought everything together into one clear vision. Colours, names, concepts, and logos, all refined and aligned. That document went to a specialist designer with one goal: create a design that truly represents who we are and what this brand stands for.
October 2025
Bringing it to life
Once the design was locked in, we turned our full focus to what really matters, the formula. We worked closely with a scientist to perfect every blend, dialing in focus, pump, and energy with no compromises. Then came months of sampling, testing, and refining to make sure it truly delivered and stood apart.
When the design was complete and the formula was exactly where it needed to be, OMNISHRED was born. At that point, we knew we were ready to launch it to the world.
Meet the team
Reuben Aryiku
Co-Founder & CEO
With over 8 years as a body transformation coach, Reuben has helped more than 400 people achieve real results. Having competed on the bodybuilding stage and worked with major fitness brands, his experience shaped the vision to create science-backed supplements built for real performance.
Adnan Siraj
Co-Founder & CEO
Online coach and fitness influencer who built his platform by documenting his own transformation from a dad bod to a fit, strong physique in a short space of time. Having competed on stage and coached others through real change, Adnan brings a practical, results-driven approach to building supplements that support everyday people, not just athletes.